The higher the click, the better the result. If you want to increase your click through rates, here are 10 things you can try today.
- Personalize your “from” line. Emails from a company name are okay, but developing a relationship with your customer is best done person to person. Chose a point person and select emails that will come from them.
- Get rid of the “no-reply” emails. No-reply means what it says — that you don’t want a two-way conversation with your subscriber. Again, choose a point person and select which emails will come from them.
- Personalize the email. Customers have come to expect that you will properly address them in an email. Leaving out their name can be off-putting and seemingly rude.
- Stop selling. Focus on creating engaging content. While your intent may be to solicit a revenue driving action, you don’t need to always ask for the sale. Instead, provide them with articles and videos that will help them make the choice. Include teasers that will force them to click through to your site for more.
- Use Your Data. In some cases, such as a retailer, selling is the main point. Target your messages by using the data you have collected from your subscribers to customize the experience in your email. If you have location data, direct them to a local store. If you know their shoe size, send them emails with only the shoes that will fit.
- Add a postscript. Include a P.S. to capture scanners and those who were interested enough to read through your email to remind them of what you want them to do – click!
- Give your CTAs a time limit. Want quick clicks? Make an offer that ends soon. Go beyond an expiration date and make the offer value for first responders.
- Include social links. A study by Econsultancy reports that you can increase your CTR by 30% if you include one social link and by 55% with three or more sharing options.
- Try weekends. Experiment with Saturday and Sunday deployments. Some studies show higher CTRs on the weekends, when people are less distracted by work.
- Send emails early. Try deploying as early as 5:00 AM when you can capture people who are getting an early start to their day reading through emails before their official work day starts.
Author: Carly Brantz
Carly Brantz is a veteran in the email deliverability space working to make email simple and easy for developers by regularly writing whitepapers, research briefs and blog posts about email, technology and industry trends. Carly Brantz on Twitter