Monthly Archives: March 2012
What is Domain Reputation and Why Should I Care?
IPs use sender reputation to decide whether (or not) they will deliver your email messages to your subscribers. This sending reputation is based on your IP address. But what if an ISP could make filtering decisions based on your domain – rather than separate IPs? That is the nature of domain reputation. Domain reputation would essentially allow you to maintain your reputation without worrying about individual IPs. That means you could change IPs, send email from different providers and add new IPs or use shared IPs without worrying about losing your good reputation in the process and in connection with…
READ MORE »Customer Success Story: Listia Trades Poor Email Delivery for Increased Engagement and Conversion
Listia is an online auction site where you sell your unwanted things and bid other people’s stuff using credits instead of real money. Listia relies on email to communicate with their users and since bidding is a real time function, it’s imperative for bid notifications, reminders and friend requests to reach their customer’s inboxes in a timely and reliable manner. However, when membership rose sharply, the 30% increase in emails being sent caused blocks at Hotmail and Yahoo! These blocks had a domino effect. Users didn’t receive important emails and filed complaints. This ultimately led to a lack of user…
READ MORE »New Study Reveals that Email Deliverability Is Still A Problem
Return Path’s most recent Global Email Deliverability Benchmark Report reveals a “historic decline” in inbox delivery rates for the second half of 2011. Traditionally 20% of emails failed to reach in the inbox, but this new data shows that an average of 23.5% of email is getting marked as spam or going missing. When looking at delivery rates by region, there are some significant differences. Globally, EMEA experienced the highest delivery rates at 85%, followed by North America at 79%, CALA at 72% and APAC at 67%. CALA led the category in the highest percentage of emails categorized as spam…
READ MORE »Four Tips To Identify and Engage Inactive Subscribers
Despite your greatest efforts to deliver the most awesomely relevant content to your subscribers, you will inevitably find that a portion of your list turns out to be less loyal than you might have imagined. This segment of your list represents your inactive subscribers. Do you know what percentage of the people you’re emailing are truly engaged with your messages? If your answer is something along the lines of “I dunno!?”, then you might be asking yourself the following questions: Related PostsThree Misconceptions About Deliverability That Simply Aren’t True Make Email Delivery Simple and Easy Using SendGrid [Video] Webinar:…
READ MORE »Customer Success Story: EZ Texting Transforms Customer Service Team into a Powerful Marketing Tool
EZ Texting is a text messaging solution for businesses, small groups and individuals. EZ Texting sends over 75,000 marketing and transaction emails per month. Additionally, their customer service representatives and community managers send time sensitive transactional emails regarding account billing, security and more. However, they had zero visibility into how those emails were performing or if they were even reaching their customers. Related PostsWebinar: How to Get The Most Out Of Transactional Emails Customer Success Story: Free Logo Services’ CEO Selects SendGrid as their Solution of Choice 2012 Threat Report Puts Transactional Email on High Alert Customer Success Story:…
READ MORE »Guest post: SendGrid takes the Cake[PHP] when it comes to SMTP
The following is a guest blog post from one of our customers and community members, Dave Loftis. Dave is an independent developer, and co-founder of VarVee.com and MyD8.net. You can check out his blog at blog.lofdev.com.  If you’re a PHP developer who is building a large Internet application, or even a small one, using CakePHP, you have undoubtedly taken a look at Cake’s built-in Mail component. The built-in component is simple and powerful, and it works well for most things you might do. It’s really great for sending “welcome-to-X” or “forgot-your-password” emails. But, once you deploy and start using things…
READ MORE »5 Key Practices to Avoid the Spam Folder
According to MAAWG’s Email Metrics Report released in November 11, almost 90% of the emails included in their study were considered to be abusive. Spam and other malicious emails continue to plague customers, ISPs and legitimate senders so to ensure your emails get delivered to the inbox, you have to follow a few key email best practices. Focus on your sending reputation. ISPs look at your sending behavior to make filtering decisions. If you have a good sending reputation, your emails will get delivered, but if not, your emails may end up being blocked at the gateway or labeled as…
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