Author Archives: Carly Brantz
About Carly Brantz
Carly Brantz is a veteran in the email deliverability space working to make email simple and easy for developers by regularly writing whitepapers, research briefs and blog posts about email, technology and industry trends.
Carly Brantz on TwitterArticles Posted by Carly
The SendGrid Buyer’s Guide: What You Need to Know Before You Buy
If you’re looking to move to a cloud-based email infrastructure, we know that it can be a difficult decision. We’ve helped over 100 thousand customers across the globe make the transition to our cloud email service. We want to make your buying decision easier for you by highlighting some of SendGrid’s key differentiators. In order to do that, we’ve created a new free guide: The SendGrid Buyer’s Guide: What You Need to Know Before You Buy, which is available now. This guide provides a comprehensive overview of the SendGrid platform from client testimonials to detailed feature reviews and is broken up…
READ MORE »Email Feedback Loops: Top 4 Tips on How To Use Them
Spam complaints have a huge impact on your sender reputation, so wouldn’t it be helpful to know who’s reporting your email as spam? You can with feedback loops. Feedback loops were once a tool for ISPs to monitor abuse from their networks, but now, they are also available to senders who would like to use the information to perform list hygiene and to gain insights into what may be negatively affecting their email program. Here’s how feedback loops work: MAAWG: Complaint Feedback Loop Best Current Practices (April 2010) How to use complaint data Track complaint rates to measure email effectiveness.…
READ MORE »SendGrid Spotlight: Denise Hulce
In our second installment of our “SendGrid Spotlights” series, we are excited to feature Denise Hulce, SendGrid’s VP of Sales and Business Development. The following is a guest post from Denise. The Startup Sprint No cab. No subway. Certainly no bus. Sprinting. That was the only way we were going to make it to a crucial meeting in downtown San Francisco. Sure, it was my very first day with SendGrid, and sure, when I arrived I’d be a sweaty, pulpy mess. But I was not alone. I was running with Isaac, one of the founders of the company. It seems like…
READ MORE »Are You Successfully Leveraging Your Transactional Email?
Personal, anticipated, and valued—that is the true definition of transactional email. It’s the most coveted type of email on the planet because it is triggered by an action that your user or customer has taken. In fact, we argue that since transactional email is sent once someone has become a buyer and/or user, you should take great pains with the care and nurturing of this email stream to ensure email delivery and email engagement. Not convinced? Let’s take a quick walk down memory lane. It might surprise you to learn that transactional email was once considered a bit of a…
READ MORE »SendGrid Spotlight: Isaac Saldana
In celebration of sending our 100 billionth email, we’re excited to kick off a new series on the blog, “SendGrid Spotlights.” These spotlights will shine a light on the many faces of SendGrid, and aim to give you an inside look at what makes SendGrid and its team tick. We’re thrilled to start off the series with SendGrid’s Co-Founder and President, Isaac Saldana. The following is a guest post from Isaac. 100 Billion Emails SendGrid just celebrated a major milestone, we sent our 100 billionth email. That’s a lot of zeroes. With this achievement, we now send 1% of the…
READ MORE »SendGrid’s Event API: See, Store, and Analyze Your Response Data
Since email response is the cornerstone of your transactional email program, having access to open and click data is imperative to optimization. That is why we recommend that you implement the SendGrid Event API. It can provide you with sending activity as far back as the records go without storage restrictions and can POST events included with all relevant categories and unique argument information. Here is some of the data that you can extract using the Event API: Processed Delivered Opens Clicks Unsubscribes Spam Reports Deferred Bounces Drops The following graphic shows where events can be generated as email…
READ MORE »Power Your Transactional Email Program With SendGrid’s Parse API
With just one line of code and a bit of inspiration, you can utilize a simple webhook to power your transactional email program. Take the SendGrid Parse API for example. Its only limit is your imagination. The Parse API pulls email content and attachments from incoming email and posts it to your web application. You can use it to post blog articles via email, process email replies in a mailing list, upload pictures via email, or submit support requests. These are just a few of the use cases—there’s no limit to what you can do. Webhooks like the Parse API provide endless value in…
READ MORE »
Follow SendGrid
