Author Archives: Robert Phillips
Articles Posted by Robert
7 Key Delivery Metrics You Need to Know
Managing your email delivery requires that you keep a close eye on your delivery metrics. To do so, you need the right tools to accurately track your overall email performance from the moment you deploy your email campaigns. With access to this data, you can gain useful insights that will enable you to make actionable decisions for a more successful email program. To get a full 360 view of your email program, you should monitor the following metrics.
READ MORE »Customer Success Story: Extole “Likes” SendGrid’s Deliverablity Expertise and ISP Mediation Solutions
Extole is the leading provider of social engagement applications that drive measurable results on and off Facebook for leading brands and agencies. Extole uses email to drive customers to the point of sale while generating positive social recommendations using their Refer-A-Friend solution. To support its business model, Extole built and managed its own in-house, proprietary email system, but as their business grew and demands increased, their system lacked key functionality to properly track and manage their email streams. Related PostsSendGrid Delivered hits NYC September 12 Customer Success Story: Award Winning Digital Agency, Cyber-Duck Benefits from Cloud Email Capabilities Become an Inbox…
READ MORE »A Honeypot is Just a Sweet Word for Spam
In the IT world, honeypots have a number of definitions depending on its usage, but with email, a honeypot means one thing – a trap. Honeypots are inactive email addresses set up specifically as a tool to catch spammers red-handed as these emails are not used by real people and therefore never opted-in to any email campaigns. As a result, any mailer that sends to these addresses can be dubbed a spammer.
READ MORE »Whitelists: The Perfect is the Enemy of the Good
Whitelists are the silver bullet and white elephant of email delivery. It sounds so easy, just get on that list and then you’re set. No more concerns about spam filters, blocking, bulking, junk folders and all the rest. The challenge for most email senders is two-fold: 1. It’s really, really hard to qualify for a whitelist and some of the most prominent and effective senders never make it 2. Once you’re on the list, you’ve got to be incredibly vigilant to keep your IPs in good standing Related PostsWebinar: Q&A with Ken and Carly Introducing the SendGrid Guide to Email…
READ MORE »Three Misconceptions About Deliverability That Simply Aren’t True
There are still a few misconceptions about email deliverability that will effectively hurt your email reputation, rather than get you on the fast track to delivery. Here are three such misconceptions that simply aren’t true. Related PostsUsing SendGrid API in Tiggzi Mobile App Platform Customer Success Story: Online Music Promotion Software, Haulix Achieves a 95% Delivery Rate With SendGrid The Benefits of Sending Email in the Cloud Webinar: Q&A With Elmer and Carly How to Calculate the Cost of Maintaining Your Email Infrastructure
READ MORE »How to Keep Your Password Reset Emails Out of the Spam Folder
Transactional emails are arguably the most important and impactful messages being sent to your customers because they are an expected and desired communication. Oftentimes, customers are actually waiting to receive email from you. Such is the case when it comes to password reset or recovery messages. Related Posts3 Mobile Trends That Will Affect the Future of Transactional Email Webinar: Q & A With Danny and Tim Hacking the Midwest Pick Up the Money on the Table with Transactional Email Webinar: How to Get The Most Out Of Transactional Emails
READ MORE »Email is Not Dead…Again
Is email dead? Of course not but if you’re not convinced here are some reasons why email is very much alive. Email is the engine of the social web. According to Radicati, as of 2011, there were 3.1 billion email accounts worldwide – and it is these accounts that are fueling the amazing growth of social networks like Facebook and Twitter. How do people sign-up for a social network? With an email address. How do they receive alerts and communications about those accounts? Via their email address. In fact, the email address is often the only piece of personal contact…
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