Author Archives: Tim Falls

About Tim Falls

Community Guy @SendGrid and Producer @BoulderBeta. Passionate about bringing people together around things they love. Leads the SendGrid Developer Relations team in their effort to help developers around the world do more with email.


Articles Posted by Tim


A warm welcome to The Family

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As highlighted on the blog last week, Martyn and I recently had the pleasure of spending some quality time with the Paris startup community. After spending our weekend at Music Hackday Paris, we had a full Monday to enjoy the city, so we did what we do in such a situation – we met some awesome people and discovered how we could help them be even more awesome… Just a week before our Parisian journey, Mr. Jim Franklin introduced me to the kind folks at an up and coming accelerator called The Family. “TheFamily is an accelerator for early-stage startups

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Hackpacking Around Europe: Music Hackday Paris and The Next Web Hack Battle

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This week, we’re hacking in some of the best cities of the EU – Paris and Amsterdam. Jealous? Well, you should be; and here’s why… Last Friday, I arrived in the City of Light, to meet my pal and SendGrid Developer Evangelist, Martyn Davies, for Music Hackday Paris. The geekery that has ensued since then has been nothing short of awesome. The best part: we’re not done yet! First, a little background: Martyn is Central Coordinator of Music Hackday, and one of the visionaries of the event, which provides an environment for “programmers, designers and artists to come together and

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How to Warm up an IP

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Updated and republished from 1/13/2011. For more information on warming up IP’s and setting up your email infrastructure, download SendGrid’s Ultimate Email Infrastructure Guide for free. The New Hotness (err…Warmness) – What, Why, and How of the IP Warm-up Process Whether you are new to the email game or an accomplished vet, you have probably run across the idea of warming up an IP (Internet Protocol) address to improve delivery performance. Since we often find ourselves explaining the ins and outs of the IP warm-up process to current and prospective customers, we figured we would write a post to explain

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Colorado: Entrepreneurial by Nature

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In the spirit and excitement of Denver Startup Week, we’d like to bring your attention to a grassroots effort that is building within the state we call home (or at least one of our homes!). As we’ve personally experienced since coming to Colorado in 2009, entrepreneurship has become a huge part of the Colorado business ecosystem. Entrepreneurial by Nature has a goal of encouraging entrepreneurs and businesses to rally around their shared love of our state and our entrepreneurial culture. If you’re interested in learning more head on over to their website or this post, by Seth Levine, one of the driving forces

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API Hackday To Make Denver Debut

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API Hackday is a series of hackathons that began in the fall of 2010 and has now visited over 15 cities across the globe. Next Saturday, October 27, API Hackday is making its Denver debut, as part of the city’s inaugural Startup Week. API Hackday was created and is organized by three of the most active API-driven, developer-focused companies in the world – Mashery, SendGrid and Twilio. In each city we visit, events are orchestrated by seasoned developer evangelists (at least one from each company) that bring a ton of knowledge and experience (based on hundreds of hackathons attended) to the

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Making Money With Lifecycle Emails

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Patrick McKenzie, founder of Kalzumeus Software, has been a happy SendGrid customer since 2010. We invited him to blog about some advanced techniques for using email, which he developed to sell his software and that of his consulting clients. Newsletters get all the press in email marketing, but lifecycle emails are where much of the money gets made.  Rather than blasting out an email to 50,000 people whose only commonality is that they are on your mailing list, lifecycle emails target individual customers with messages customized to exactly fit where they are in their relationship with you.  Sadly, despite having

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Application Developers Alliance Comes to Boulder to Talk Privacy

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Earlier this year, we met the folks at the Application Developers Alliance, and we were immediately stoked about their mission: “We are a non-profit industry group founded to serve developers, the people who power and expand the world through software. We work to ensure that developers have the tools, network, and policy environment they need to innovate. We champion the work that developers do through every channel open to us.“ So stoked, we were, that we decided to partner up with them and do our part to help them achieve this goal, by offering our services to their members at a discounted

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