Category Archives: Analytics
Beta Testers Wanted for New Reports Offering
We are thrilled to announce that we have three awesome, new reports that are available for beta testing. These new reports will empower you by giving you crucial information about your recipients in order to evaluate the effectiveness of your email and make better decisions in the future. Highlights of the reports are shown below: What new reports you say? ISP Statistics: This report will highlight how your mail performs across all the major ISPs that you email. It will be easier to manage your success in an email ecosystem that moves fast. Geographical Statistics: Where in the world is your mail being…
READ MORE »Customer Success Story: IndiGo Car Hire Increased Revenue by Improving Their Delivery Metrics
IndiGo Car Hire specializes in providing U.K. car and van hire at over 17,000 holiday destinations worldwide including Spain, France, Dubai and the USA. They send over 300,000 emails per month delivering sales promotions, reservation confirmations, modifications and cancellations. As a broker, they rely on email to help earn new business and drive ongoing customer loyalty. However, low delivery rates were negatively impacting their sales and retention rates.
READ MORE »Customer Success Story: Award Winning Digital Agency, Cyber-Duck Benefits from Cloud Email Capabilities
Cyber-Duck is a leading UK based digital agency with a world-class reputation working with global brands. As part of their service offering, they produce custom Web Portals with SaaS capabilities and also develop bespoke web applications which send out tens of thousands of emails per month via cloud hosting services. However, they were experiencing deliverability challenges with the default email capabilities of the cloud servers and needed more robust tracking of email usage so they could bill clients accordingly. After looking at a couple popular solutions, they decided to give SendGrid a try through our partnership with Rackspace. After just…
READ MORE »Customer Success Story: Extole “Likes” SendGrid’s Deliverablity Expertise and ISP Mediation Solutions
Extole is the leading provider of social engagement applications that drive measurable results on and off Facebook for leading brands and agencies. Extole uses email to drive customers to the point of sale while generating positive social recommendations using their Refer-A-Friend solution. To support its business model, Extole built and managed its own in-house, proprietary email system, but as their business grew and demands increased, their system lacked key functionality to properly track and manage their email streams. Related PostsLondon Hackers Bring Home the Gold at API Hackday Using SendGrid API in Tiggzi Mobile App Platform Back to Basics. If You…
READ MORE »Tips on Segmenting Your Active Subscribers
List segmentation is a powerful strategy in delivering relevancy and value to your customers. How you segment depends on the nature of your product or service, but segmenting your list is a great way to cut through the inbox clutter and drive customer loyalty. As you embark on a list segmentation strategy, think about your customers and the data you have already collected on them to start. You can start with simple strategies like subject lines, time and date of your email send or offer, but delivering these tactics based on your audience is key to getting results. Consider…
READ MORE »Why Response Metrics Matter
While we often focus on delivered rates when talking about email deliverability, response metrics will soon be equally important in determining whether or not your email arrives. ISPs are increasingly looking at subscriber engagement levels to determine the validity of your email messages. While not all ISPs are using engagement data and those that are all have different criteria, the fact is that opens, clicks and other engagement metrics are now playing a role in delivery decisions. ISPs are expanding their measurement criteria because they want to confirm that your subscribers are real and active. If a subscriber logins and…
READ MORE »Kicking Off a New Year
We think 2012 is going to be a good year for SendGrid and for you. This week, as we begin the new year, we want to remind you how we can help by reviewing our “top ten” reasons you should use SendGrid for the success of your email program. Email delivery doesn’t have to be complex, we strive to make email simple for developers. Reason #1: Developers Serve as Our Foundation. We started the SendGrid Developer Community to serve as a central resource for the true believers and die-hard fans of our service – developers. By working closely with the…
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