Engagement – it’s the holy grail of email. You’ve got to get these subscribers to take action. Unfortunately, there is always a segment that just refuses to click on anything you send. It’s maddening because they opted in for your list, and effectively promised to engage with you. But they don’t. Worse – they won’t even unsubscribe. Instead, they linger there – lurking at your emails, taunting you with their silence. You’ve tried everything to force them to click. You segmented, targeted, wrote endless copy that you knew would compel them to make a move – but they just continue…
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The unsubscribe metric is a necessary evil. While you’d love your subscribers to stay on your list forever, that is an impossibility. Though you loathe to look at your unsubscribe rate, you know it’s far better to make it easy for recipients to remove themselves from your list, than force them to mark you as spam and negatively affect your email deliverability. Unfortunately, when you run those pesky reports, you invariably are faced with an unsubscribe percentage that you aren’t quite sure what to do with. Are your unsubscribe rates normal, or way above industry averages? Find out where you…
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This webinar was recorded on December 13th, 2012. Access the recording here. Email is deeply woven into the fabric of most organizations, and finding the right solution that supports the entire organization can be challenging, confusing, and frustrating. Join Carly Brantz and Brian O’Neill on December 13th at 2PM EST as they discuss the decision of moving email to the cloud along with special guest StumbleUpon. Presenters: Carly Brantz Carly Brantz is a veteran in the email deliverability space working to make email simple and easy for developers. She manages the Inbound Marketing group at SendGrid that is responsible for creating…
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The debate around HTML vs. plain text email still continues especially with the rise in mobile device use. Plain text email however, is probably the most prevalent in transactional email where companies send very personalized, 1:1 messages in response to key actions that their customers take, such as order confirmations, account notifications and friend requests. Nowadays, many companies are expanded their transactional email to include more marketing based content since transactional email tends to have the highest open rates. But at the end of the day, the battle between HTML and plain text is really one (or won) between imagery…
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You know the old saying, “The customer is always right.” Agree or disagree but in the world of email deliverability this is the reality. Here’s how it works. People sign up for your emails and then for various reasons end up reporting your email as spam by clicking the junk mail button on their email reader. The top priority for ISPs is keeping spam and other malicious email from reaching their customers’ inboxes. Regardless of the reason, from the perspective of the ISP, the complainer (AKA their customer) is always right. And these complaint reports can have a devastating affect…
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The holidays are just a couple months away and retailers will be actively vying for consumer dollars. Email marketing will be a huge part of the marketing equation resulting in a huge uptick in email deployments. Email volume in Q4 2011 increased by 41.5% when compared to Q4 2010, according to the Q4 2011 Email Trends and Benchmarks by Epsilon and the Email Experience Council, so you should expect a similar increase this year. So how can you earn your fair share of consumer dollars when the competition is literally turning up the email volume to gain a larger share…
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Updated and republished from 1/13/2011. For more information on warming up IP’s and setting up your email infrastructure, download SendGrid’s Ultimate Email Infrastructure Guide for free. The New Hotness (err…Warmness) – What, Why, and How of the IP Warm-up Process Whether you are new to the email game or an accomplished vet, you have probably run across the idea of warming up an IP (Internet Protocol) address to improve delivery performance. Since we often find ourselves explaining the ins and outs of the IP warm-up process to current and prospective customers, we figured we would write a post to explain…
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