Category Archives: Deliverability
The SendGrid Buyer’s Guide: What You Need to Know Before You Buy
If you’re looking to move to a cloud-based email infrastructure, we know that it can be a difficult decision. We’ve helped over 100 thousand customers across the globe make the transition to our cloud email service. We want to make your buying decision easier for you by highlighting some of SendGrid’s key differentiators. In order to do that, we’ve created a new free guide: The SendGrid Buyer’s Guide: What You Need to Know Before You Buy, which is available now. This guide provides a comprehensive overview of the SendGrid platform from client testimonials to detailed feature reviews and is broken up…
READ MORE »What Is Email Throttling?
We discussed email throttling in a previous post called Email Throttling Basics, but we wanted to revisit the subject and talk a little more about how throttling works within the SendGrid platform. Email Throttling Causes So, what is email throttling again? Some ISPs limit the amount of email they accept from a particular sender during a specified period of time. If you try to send email above their acceptable threshold, they will reject your email resulting in a high number of bouncebacks. This is email throttling and is also referred to as a “deferral.” This refusal to deliver your mail is…
READ MORE »SMTP Relay Service 101 [Back to Basics]
Most people are familiar with peer-to-peer email hosted via the cloud and accessed via a web browser. However, this type of managed email is not sufficient for specific types of email broadcasts. Many businesses, which send out bulk emails, like newsletters, or automated emails triggered from user interaction, need more tailored outgoing email solutions. You may have heard the term SMTP Relay Service, especially if you’re looking for an email provider for newsletter or transactional email delivery, but what exactly is that? In plain English, it is a service that delivers outgoing email and does not accept incoming email. But…
READ MORE »Customer Success Story: How BookingBug Improved Their Delivery Metrics and Reduced Support Volume
“Since moving our email to SendGrid, both our delivery and response rates have dramatically improved.” BookingBug is an online booking and reservation tool that also serves as a communication platform for their customers to engage clients and increase usage of the tool to manage and market their businesses. Users rely on BookingBug emails to confirm appointments, send reminders, nurture customer relationships, and promote their offerings. As a result, they send well over 100,000 emails per month on behalf of their customers. However, as their email volume grew, so did their delivery failures, which caused an influx of calls to their…
READ MORE »Customer Success Story: Mirror Utilizes the Power of SendGrid APIs to Streamline their Verification Process and Ensure Email Delivery
Mirror is a social discovery platform that helps people create a mosaic of who they are—by showcasing their best qualities, interests and unique traits—in order to connect with others for dates, activities, and even jobs. When Mirror opened their doors a year ago, they already knew that email was one of the pillars that would drive the success of their platform. But as a start-up, they wanted an affordable solution that had the flexibility to scale as they grew over time. Moreover, it had to be able to support their unique process of verifying users and continuing the communication flow…
READ MORE »Get Delivered @Yahoo! Here’s How…
Yahoo! is the most popular internet service provider in the U.S. (it places third worldwide). So, it can’t be ignored when it comes to email deliverability. To improve delivery at Yahoo!, here are a few best practices for you to follow: -Authenticate with SPF and DKIM. This will help Yahoo! properly identify your email streams and prevent spammers from masquerading as your company using a false domain. -Sign up for Yahoo! Mail Feedback Loops. Feedback loops give you access to complaint data. This not only helps you identify issues with your email program, but also gives you access to the email addresses that…
READ MORE »What Will Happen This Year? 5 Trends Impacting Email in 2013
Everyone is doing predictions this time of year and I felt obliged to join in on the fun. As we begin another year, it’s important to study the trends in email so we can connect with customers in the most meaningful way. Below are five top trends that I think will drive email strategy and innovation in the New Year. Transactional email explodes. I’m not just saying this because we’re in the business of delivering transactional email. Studies show that 56% of organizations plan to increase their email budgets in 2013. Since our inception, we have watched transactional email scale at…
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