With over 88% of people checking email on their mobile phones, senders need to ensure that they are creating mobile friendly emails. Before you send your next email, use the following tips as a checklist to make sure you’re keeping your mobile users top of mind: 1. Use large fonts. Make your emails easy on the eyes by sticking to font sizes of 14x or larger. Design for the size of the screen. Not all devices will adjust the screen to suit your reader. Save them the hassle of finger pinching to zoom by designing your emails for the standard…
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Sometimes the best way to demonstrate best practices is to show an example. This order confirmation is a shining example of how transactional email can also serve as a marketing tool. Below, Lands’ End primary focus is on the completed purchase – providing the order detail and tracking links. They even explain their shipping process and provide their customer service contact information. This takes up about 75% of the email message. However, they also use the side bar to highlight items the purchaser may also like. In this case, the person ordered a winter coat. The recommended section focuses on…
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Here at SendGrid we’re obsessed with making sure businesses know that email delivery is huge problem and what to do if your company faces a deliverability crisis. As part of this effort we published our ultimate Guide to Email Deliverability but we felt there were more questions to be answered in the area of email infrastructure. As we discussed here and here, having a properly configured email infrastructure is the basis of a good sending reputation and your deliverability. In fact, an infrastructure that is not set-up correctly can get you blocked and blacklisted. Our newest guide covers all the…
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I can’t tell you how many developers are truly shocked to discover that integrating their systems with SendGrid can actually happen in minutes, not days. I understand the initial disbelief. Integrations that took less than a few weeks were unheard of – until we came along. By using an SMTP relay, all you have to do is change a few settings and VOILA – you’re ready to send. It’s as easy as 1-2-3 – literally. Related PostsSendGrid Delivered hits NYC September 12 Become an Inbox Insider with SendGrid Delivered eCommerce Hack Day Brings New Challenge To Developers Parse API: Oh,…
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People are always complaining about overflowing inboxes and excessive email but there are some messages everyone is happy (or relieved) to receive: purchase confirmations, shipping notifications, friend requests and other transactional emails. These messages are expected and anticipated and enjoy extremely high open and click rates. There is no bigger opportunity to increase email program revenue than by monetizing your transactional mail stream. If you’re looking for ways to drive purchases or engagement with transactional emails, you’re literally leaving money on the table. Related PostsCustomer Success Story: Extole “Likes” SendGrid’s Deliverablity Expertise and ISP Mediation Solutions Customer Success Story: Online…
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Despite all the rhetoric about email replacing social media, the two channels actually have a lot in common. In fact, social media can’t survive without email and email is gaining new life because of the growth of social media. The goal is to use each of these channels to compliment, not compete, with the other so you can maximize the effectiveness of your entire program. Related PostsCustomer Success Story: Free Logo Services’ CEO Selects SendGrid as their Solution of Choice 2012 Threat Report Puts Transactional Email on High Alert Customer Success Story: Online Business Intelligence Platform, Cyfe Saves Money by…
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Everyone knows that email is fantastic for quickly pushing messages out to customers and members but it can also be a powerful way to increase website traffic. This is especially true in the era of social networks when an email alert is often the trigger that drives a member to interact with the social site. How can you use email to increase your site traffic and drive more engagement? How can you leverage all your SEO efforts to enhance your email program and get these two efforts working in harmony? Related PostsCustomer Success Story: Award Winning Digital Agency, Cyber-Duck Benefits…
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