Category Archives: Marketing
Four Tips To Identify and Engage Inactive Subscribers
Despite your greatest efforts to deliver the most awesomely relevant content to your subscribers, you will inevitably find that a portion of your list turns out to be less loyal than you might have imagined. This segment of your list represents your inactive subscribers. Do you know what percentage of the people you’re emailing are truly engaged with your messages? If your answer is something along the lines of “I dunno!?”, then you might be asking yourself the following questions: Related PostsWebinar: Q&A with Ken and Carly The Benefits of Sending Email in the Cloud Webinar: Q&A With Elmer…
READ MORE »So, you have an email list…now what?
We recently received a request for guidance from a friend of the company. In hindsight, it was clear that the specific situation related to this request and the resulting conversation would be valuable content for others, so we’ve decided to share the discussion here on our blog. The following is taken directly from the email thread between SendGrid and the marketer who desperately wanted to abide by CAN-SPAM laws while also maximizing their potential return on investment. Related Posts2012 Threat Report Puts Transactional Email on High Alert Webinar: Tips and Tricks to Stay Out of the Spam Folder Webinar: 7 Tips to…
READ MORE »How To Track Your Emails Using Google Analytics
Google Analytics ( GA ) is a great free resource to stay on top of your website’s performance, but did you know that GA is also useful for monitoring your outbound emails? In this post we show you how to use GA to gain statistical insight into your outgoing emails. If you are a SendGrid user, you will also learn how to use our REST API along with our free GA filter to simplify the process. Related PostsProcess SendGrid Events in Real-time with TempoDB Standing Cloud Teams with SendGrid SendGrid Raises $21 Million Ecquire and SendGrid team up to make…
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