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Why Do Notification Emails Get Treated as Spam? [Infographic]
Why do bad things happen to good email? Users miss notification emails like friend requests and password resets because they get filtered as spam. Why does this happen and what can you do about it? Transcript of Infographic Via SendGrid: Making transactional email easy for developers everywhere. Why Do Notification Emails Get Treated as Spam? You’ve built an awesome app. People sign up and wait for the confirmation letter. But nothing arrives, so they go find the next big app. What happened? The emails went straight to the spam folder. Many important transactional emails are stopped by the spam filter.…
READ MORE »Become an Inbox Insider with SendGrid Delivered
We are pleased to announce SendGrid Delivered, a national tour where SendGrid’s email experts will be teaching the masses about all-things email. Hitting New York, San Francisco and Denver, we’ll cover the gamut of email best practices; from how to improve your sender reputation to which APIs could revolutionize your business. Related PostsSendGrid Delivered hits NYC September 12 Customer Success Story: Award Winning Digital Agency, Cyber-Duck Benefits from Cloud Email Capabilities Hackers Redefine Work at Box Hackathon Vote For SendGrid In The 2013 SXSW Panel Picker eCommerce Hack Day Brings New Challenge To Developers
READ MORE »3 Mobile Trends That Will Affect the Future of Transactional Email
The growth of mobile and all of its interesting applications makes for a really exciting time in the world of email – particularly transactional email. Web apps beget mobile apps which begets transactional email messages. Here are three key trends in the world of mobile that will directly affect how companies shape their businesses and spur the growth of email. Related PostsCustomer Success Story: Extole “Likes” SendGrid’s Deliverablity Expertise and ISP Mediation Solutions Customer Success Story: Online Music Promotion Software, Haulix Achieves a 95% Delivery Rate With SendGrid Webinar: Q & A With Danny and Tim Customer Success Story: Turnkey…
READ MORE »Three Questions to Ask your SMTP Service Provider Before You Buy
Getting your emails delivered to your customers is imperative if you want them to respond to your messages. While employing an outsourced SMTP email server solution is the best choice due to its ease of use and flexibility, before you make a final decision on who will take on the important task of handling your transactional email, make sure you ask the provider these three key questions. Related PostsUsing SendGrid API in Tiggzi Mobile App Platform Back to Basics. If You Can’t Send an Email, What Can You Do? The Benefits of Sending Email in the Cloud Hacking the Midwest…
READ MORE »Why is Transactional Email So Engaging?
Transactional email open rates can be three times higher than commercial email. Why? It’s because your customers are expecting them – even welcoming them – because they took a certain action in which they expect to receive a communication from you. They may have placed an order, signed up for your service, submitted a friend request, or asked to be notified of certain events. As a result, they are more apt to open your email. A report from Borrell Associates, Inc. and Merkle revealed that 64% of consumers consider transactional emails to be the most valuable messages in their inbox.…
READ MORE »Why Are My Transactional Emails Ending Up in the Spam Folder?
Spam is any email that is not wanted or requested by the recipient. While the majority of spam comes from an unknown sender, oftentimes legitimate email is categorized by spam either by the recipient or by the ISP delivering emails to customer inboxes. So why does this happen? Recipients who label your email as spam do so by clicking the “This is Spam” button in their email client. This notifies the ISP that this is unwanted mail. Each ISP has different thresholds or limits for the amount of acceptable complaints a sender can have for each email deployment. If…
READ MORE »Email Activity Search Now Live!
We are excited to announce that you can get specific data regarding each email you send through the SendGrid service by using our new Email Activity search feature. The short video below provides a demonstration of the feature in action and instructions on how you can start using it today. We love your feedback, so please take a moment to share your thoughts in the comments section below, at GetSatistfaction (our community forum) or simply drop us an email.
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