Comments for SendGrid Blog - Email Delivery. Simplified http://blog.sendgrid.com We Make Email Delivery Easy Mon, 20 Feb 2012 15:13:39 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Use Your Transactional Messages to Market Your App by Carly Brantz http://blog.sendgrid.com/use-your-transactional-messages-to-market-your-app/comment-page-1/#comment-3047 Carly Brantz Mon, 20 Feb 2012 15:13:39 +0000 http://blog.sendgrid.com/?p=2081#comment-3047 Thanks, that is a good point. While I think that transactional messages can be a powerful marketing tool if optimized properly the key word is “properly”. I would not advise using Marketing messages unless of course the offer and/or message included content that deepens the relationship with the customer and complemented the experience. I also want to emphasis that I would recommend keeping the promotional content to 20% or less of the email. It should be a very small piece of the overall message and should certainly not distract from the information that the subscriber is expecting to receive. And excellent suggestions on keeping addresses up to date, that's a great way to keep your file clean. Thanks, that is a good point. While I think that transactional messages can be a powerful marketing tool if optimized properly the key word is “properly”. I would not advise using Marketing messages unless of course the offer and/or message included content that deepens the relationship with the customer and complemented the experience. I also want to emphasis that I would recommend keeping the promotional content to 20% or less of the email. It should be a very small piece of the overall message and should certainly not distract from the information that the subscriber is expecting to receive.

And excellent suggestions on keeping addresses up to date, that's a great way to keep your file clean.

]]> Comment on A Startup Weekend for the record books: the SLC community is fo realz by timfalls http://blog.sendgrid.com/a-startup-weekend-for-the-record-books-the-slc-community-is-fo-realz/comment-page-1/#comment-3043 timfalls Mon, 20 Feb 2012 06:13:27 +0000 http://blog.sendgrid.com/?p=2113#comment-3043 Jenny - "life-changing" -- that says it all... Thanks for reading and for your comment! Tim Jenny –
"life-changing" — that says it all…

Thanks for reading and for your comment!

Tim

]]> Comment on A Startup Weekend for the record books: the SLC community is fo realz by timfalls http://blog.sendgrid.com/a-startup-weekend-for-the-record-books-the-slc-community-is-fo-realz/comment-page-1/#comment-3044 timfalls Mon, 20 Feb 2012 06:12:45 +0000 http://blog.sendgrid.com/?p=2113#comment-3044 Alex - We had a blast. It was great meeting you and the others who make the community what it is. Glad we could offer some value to the overall experience for all. We'll see you at the next one! Best, Tim Alex –

We had a blast. It was great meeting you and the others who make the community what it is. Glad we could offer some value to the overall experience for all.
We'll see you at the next one!

Best,

Tim

]]> Comment on A Startup Weekend for the record books: the SLC community is fo realz by timfalls http://blog.sendgrid.com/a-startup-weekend-for-the-record-books-the-slc-community-is-fo-realz/comment-page-1/#comment-3042 timfalls Mon, 20 Feb 2012 06:11:15 +0000 http://blog.sendgrid.com/?p=2113#comment-3042 Todd - I really appreciate the kind words. It was my pleasure to be a part of this event - couldn't imagine a better way to spend 54 hours! I consider myself lucky that I get to do that and call it work :) Glad to hear the t-shirt is a hit - I'll bring more next time, and even in kid sizes! Thanks, Tim Todd –
I really appreciate the kind words. It was my pleasure to be a part of this event – couldn't imagine a better way to spend 54 hours! I consider myself lucky that I get to do that and call it work :)

Glad to hear the t-shirt is a hit – I'll bring more next time, and even in kid sizes!

Thanks,

Tim

]]> Comment on A Startup Weekend for the record books: the SLC community is fo realz by timfalls http://blog.sendgrid.com/a-startup-weekend-for-the-record-books-the-slc-community-is-fo-realz/comment-page-1/#comment-3041 timfalls Mon, 20 Feb 2012 06:09:14 +0000 http://blog.sendgrid.com/?p=2113#comment-3041 Alex - We had a blast. It was awesome meeting you as well and getting to hang out with the people who make the community there so special. We'll see you at the next one! -Tim Alex –
We had a blast. It was awesome meeting you as well and getting to hang out with the people who make the community there so special.
We'll see you at the next one!

-Tim

]]> Comment on A Startup Weekend for the record books: the SLC community is fo realz by Jenny Clawson http://blog.sendgrid.com/a-startup-weekend-for-the-record-books-the-slc-community-is-fo-realz/comment-page-1/#comment-3040 Jenny Clawson Sun, 19 Feb 2012 05:48:31 +0000 http://blog.sendgrid.com/?p=2113#comment-3040 Great post and thanks for everything--What a great, life-changing weekend! Great post and thanks for everything–What a great, life-changing weekend!

]]> Comment on A Startup Weekend for the record books: the SLC community is fo realz by toddhess http://blog.sendgrid.com/a-startup-weekend-for-the-record-books-the-slc-community-is-fo-realz/comment-page-1/#comment-3036 toddhess Fri, 17 Feb 2012 22:21:14 +0000 http://blog.sendgrid.com/?p=2113#comment-3036 Thanks for an excellent review of an incredible weekend. As humble as Tim is, he failed to mention he was on-site most of the event to share his email delivery and other expertise. What a resource for those of us participants. Without supportive sponsors like SendGrid, Startup Weekend would not be what it is. Thanks Tim! BTW, thanks for the t-shirt. As a Harry Potter fan, my son asks to wear the Ha-grid shirt all the time! Thanks for an excellent review of an incredible weekend. As humble as Tim is, he failed to mention he was on-site most of the event to share his email delivery and other expertise. What a resource for those of us participants. Without supportive sponsors like SendGrid, Startup Weekend would not be what it is. Thanks Tim!
BTW, thanks for the t-shirt. As a Harry Potter fan, my son asks to wear the Ha-grid shirt all the time!

]]> Comment on A Startup Weekend for the record books: the SLC community is fo realz by Alex Lawrence http://blog.sendgrid.com/a-startup-weekend-for-the-record-books-the-slc-community-is-fo-realz/comment-page-1/#comment-3035 Alex Lawrence Fri, 17 Feb 2012 21:51:19 +0000 http://blog.sendgrid.com/?p=2113#comment-3035 Great post. Thanks so much for coming. It was fun to meet you guys and feel your support. Definitely going to see more SW events in Utah. Al is indeed the man, too. Long live SWSLC! Great post. Thanks so much for coming. It was fun to meet you guys and feel your support. Definitely going to see more SW events in Utah. Al is indeed the man, too. Long live SWSLC!

]]> Comment on Use Your Transactional Messages to Market Your App by Catherine Jefferson http://blog.sendgrid.com/use-your-transactional-messages-to-market-your-app/comment-page-1/#comment-3034 Catherine Jefferson Thu, 16 Feb 2012 18:10:38 +0000 http://blog.sendgrid.com/?p=2081#comment-3034 I suggest caution with this approach, although it could work. Generally users expect transactional email, but some of us *don't* expect or want our confirmation emails or other transactional emails to be stuffed with marketing messages about unrelated products. I've even quit doing business online with companies that pushed too hard. (Hard sell = BAD customer relations) If the marketing messages are at the bottom of the email, and have a header that separates them from the purely transactional part of the email (perhaps "Would you be interested in...?"), then they're less likely to annoy people like me while being just as available to those who like the advertisements. You also need to ensure that the email addresses that your "transactional" emails go to are current. I've seen a number of transactional emails hitting spamtraps because users don't always update their email addresses even with businesses that they remain customers of. I've blogged about credit card companies that have made this mistake, and have ongoing security breaches because of it. :( You need to put something in your transactional emails that makes the customer respond *to those emails* at least once or twice a year. If a customer does not, mailings to that email address need to be suppressed til the customer updates it. I suggest caution with this approach, although it could work. Generally users expect transactional email, but some of us *don’t* expect or want our confirmation emails or other transactional emails to be stuffed with marketing messages about unrelated products. I’ve even quit doing business online with companies that pushed too hard. (Hard sell = BAD customer relations) If the marketing messages are at the bottom of the email, and have a header that separates them from the purely transactional part of the email (perhaps “Would you be interested in…?”), then they’re less likely to annoy people like me while being just as available to those who like the advertisements.

You also need to ensure that the email addresses that your “transactional” emails go to are current. I’ve seen a number of transactional emails hitting spamtraps because users don’t always update their email addresses even with businesses that they remain customers of. I’ve blogged about credit card companies that have made this mistake, and have ongoing security breaches because of it. :( You need to put something in your transactional emails that makes the customer respond *to those emails* at least once or twice a year. If a customer does not, mailings to that email address need to be suppressed til the customer updates it.

]]> Comment on 10 Tips to Keep Email Out of the Spam Folder by Carly Brantz http://blog.sendgrid.com/10-tips-to-keep-email-out-of-the-spam-folder/comment-page-1/#comment-3032 Carly Brantz Tue, 14 Feb 2012 23:07:19 +0000 http://blog.sendgrid.com/?p=197#comment-3032 Thanks Eduardo, glad to hear they were helpful! Thanks Eduardo, glad to hear they were helpful!

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