Extole is the leading provider of social engagement applications that drive measurable results on and off Facebook for leading brands and agencies. Extole uses email to drive customers to the point of sale while generating positive social recommendations using their Refer-A-Friend solution. To support its business model, Extole built and managed its own in-house, proprietary email system, but as their business grew and demands increased, their system lacked key functionality to properly track and manage their email streams.
They required in house expertise to manage their reputation and perform ISP mediation. However, it was a hard position to fill and an expensive one to employ. As a result chose SendGrid as an outsourced solution that would do the same job in a more cost effective manner. With SendGrid, Extole gained access to a team of email deliverability experts who would actively help them identify potential delivery failures before they negatively affected their mailstreams. They were also able to provide their SaaS customers with dedicated IPs addresses for mailing streams and referrals – a move that helped optimize email deliverability across their client base.
Read the entire case study to learn more about how Extole uses SendGrid and to find out what Extole’s Senior Director of Customer Success, Mike Stocker had to say about the benefits they received by switching to SendGrid.
Tags: deliverability, email, Extole, sendgrid, smtp, spam, transactional email, web application
Robert Phillips is the VP of Marketing at SendGrid. He has spent nearly 20 years managing marketing for a variety of premium products and services. At SendGrid Robert oversees the marketing and developer relations teams and focuses on ensuring that SendGrid is everywhere that developers are.
Robert,
Interesting article. I'm curious to know if you think there is a danger in marketing a company's need for SendGrid AFTER they experience explosive growth? With the Lean Start-up movement, I would suspect that you would want to position the value of SendGrid as early in their formations possible. Highlighting the value of deliverability with actionable analytics.
One last thing. There were two small grammatical errors in the article:
- You wrote, "As a result chose SendGrid as" and it should have been, "As a result Extole chose SendGrid as"
- You wrote, "with dedicated IPs addresses" and it should have been, "with dedicated IP addresses".