Customer Success Story: EZ Texting Transforms Customer Service Team into a Powerful Marketing Tool
EZ Texting is a text messaging solution for businesses, small groups and individuals. EZ Texting sends over 75,000 marketing and transaction emails per month. Additionally, their customer service representatives and community managers send time sensitive transactional emails regarding account billing, security and more. However, they had zero visibility into how those emails were performing or if they were even reaching their customers.
EZ Texting decided to give SendGrid a try and found that SendGrid not only provided the insights and metrics they needed to evaluate their email campaigns, but also provided technology to integrate their SMS platform with their email messages through flexible APIs. For instance, incoming SMS to email message forwarding is a popular feature among their customers. With SendGrid they could easily feed incoming messages into internal systems and track them.
Now EZ Texting has an easy to use infrastructure that provides visibility to their marketing team, customer service reps and community managers so they can proactively maximize the value of email in each of their departments. Read the entire case study and find out what EZ Texting ‘s Marketing Director, Josh Malin had to say about switching to SendGrid.
Tags: customer service, email deliverability, EZ Texting, flexible APIs, marketing tool, SendGrid case study, SMS to email, transactional email
Author: Carly Brantz
Carly Brantz is a veteran in the email deliverability space working to make email simple and easy for developers by regularly writing whitepapers, research briefs and blog posts about email, technology and industry trends.
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