Spice Up Your Email Deliverability by Giving Your Customers Something Else to Celebrate

Posted on March 4, 2013 by Carly Brantz

We’re all familiar with the hustle and bustle (and subsequent revenue increases) that happen around the holidays for almost all retailers. Valentine’s Day, Mother’s Day, Father’s Day, and back to school, are big ones–but, what about the other special days of the year that aren’t as widely talked about?

There are tons of special holidays and observances that can help give your email campaigns a little boost. For instance, did you know that April 7^th is No Housework Day or that April is National Grilled Cheese Sandwich Month? Jump to May and you have all sorts of silly and serious occasions to celebrate like No Socks Day, Eat What You Want Day, National Pet Week, or Skin Cancer Awareness Month. Here is one of our favorites – Festival of Utter Confusion Day. (Not sure if that one is actually real, but you get the point!)

Spice up your email program by giving your customers a reason to celebrate and buy. Here are a few upcoming holidays with some clever ideas.

MARCH 10: Absolutely Incredible Kids Day: This event takes place on the third Thursday in March as part of Camp Fire USA’s call to action to support our youth by showing them some love. Every parent loves an excuse to make their child feel special. Target your promotions to parents and offer them cool ways to say “You’re Absolutely Incredible!”
APRIL: Couple Appreciation Month: This occasion reminds partners to show their appreciation for one another and to value their relationships. Quick getaways or outings, date nights, or babysitting services are great incentives. Even tokens of appreciation like jewelry, golf clubs, or flowers can invite couples to celebrate each other on a day other than Valentine’s Day.
MAY 4-12: National Travel and Tourism Week: This year’s theme is Travel Effect which aims to showcase that travel is an essential part of our lives. They even have a study on how traveling couples often have lasting love. Extend your April Couples campaign or invite families, singles, or friends to explore new places close or far from home.

With some creativity mixed with a random holiday, you can create an interesting mashup that can lead to increased email engagement among your audience. Have fun with these emails, but always be sure to follow email best practices. Refer to our Best Practices Checklist to make sure you’re staying on track.

Author: Carly Brantz

Carly Brantz is a veteran in the email deliverability space working to make email simple and easy for developers by regularly writing whitepapers, research briefs and blog posts about email, technology and industry trends.