Non-responders are those pesky people who simply refuse to click on any links in your emails. It’s rude isn’t it? After you spend so much time and energy creating the perfect email, this core group of people simply chooses to ignore it. Unfortunately, you can’t force them to do what they don’t want to, and continually blasting them won’t work – no matter how hard you try. So what can you do to win these people over?
Most importantly, accept the fact that you will always lose a portion of your list due to attrition. Remember, just like you, your subscribers have a lot going on. 100% of your subscribers won’t love your messages 100% of the time, so plan appropriately.
Danny Randa has been working in digital marketing since the launch of Nickelodeon's virtual world Nicktropolis in 2006. After three years of managing interactive marketing campaigns for Nickelodeon's game, he completed an MBA in Entrepreneurship and Marketing at the Leeds School of Business in Boulder, CO. He now works at SendGrid helping developers solve their email infrastructure challenges.Daniel Randa on Twitter