All great email programs start with one thing – an active email list. However building a highly engaged subscriber list can be a challenge causing frustrated senders to use tactics that may be less than desirable. When trying to increase your subscriber base there is one question you should always ask yourself – did I get PERMISSION to send this subscriber email.
The answer to that question lies in your data collection practices. And this is the area of email deliverability over which you have the most control. To start, reevaluate how people opt-in for your email program. Do they enter their email address and hit the subscribe button? Do they have to uncheck a box in order NOT to be added to your list, or do you simply add them to multiple types of email communication even though they signed up for a specific event, like a webinar?
The art and science of building a great email list is to fill it with permission based subscribers. These people have said “Yes, send me this type of email.” While each of the above methods has pros and cons, the latter choices leave you more vulnerable to complaints and email delivery problems. Don’t assume that because they signed up for your newsletter that they want every other email communication your company produces.
Instead of guessing and potentially ticking of your subscriber, ask them! Here are a few tips.
To learn more about email deliverability best practices, download the SendGrid Deliverability Guide. It has everything you need to know about delivering email through your application.