Tag Archives: deliverability guide

Marketing vs. Transactional Email: Which One Suffers Most?

Posted on January 10, 2012 by Carly Brantz• 1938(0 Comments)2012-01-11+04%3A20%3A49Carly+Brantz

We know that 20% of email never makes it to the inbox. Those are the facts according to numerous studies on email deliverability. As an app developer, even if you have built a winning product, it means nothing if you can’t communicate effectively with your customers to get them to use it. There are two types of email messages traditionally pushed out to customers – marketing email and transactional email. Marketing messages (a.k.a. commercial email) are email messages that encourage recipients to take an action such as purchasing a product, registering for an event or downloading content. Emails like newsletters,…

Email Delivery is Never Guaranteed

Posted on November 7, 2011 by Carly Brantz• 1801(1 Comment)Email+Delivery+is+Never+Guaranteed2011-11-07+17%3A36%3A29Carly+Brantz

Consider this. What happens if your email doesn’t arrive in the inbox? – Your customers won’t receive their account alerts. – They’ll miss out on special offers from their favorite brands. – They’ll never know that special someone wants to meet them. – They won’t receive a confirmation of their order. – They won’t see a friend request. – You’ll lose not only revenue but also risk losing trust as emails that were promised never show up. When email fails to make it to the inbox, you have email deliverability problems. And if your business relies on email, achieving high …