Tag Archives: email best practices
2012 Threat Report Puts Transactional Email on High Alert
The Websense 2012 Threat Report issued by Websense releases an annual report that looks at trends in web, email, data and mobile security. The 2012 report revealed some interesting findings that developers should be wary of as they build and secure their applications. At the forefront of this report is transactional email. A somewhat obvious yet chilling stat is that 92% of email spam contains a URL. Given that most transactional email contains a link to a web page, this is a high risk category that needs to be carefully monitored at its source. Related PostsSendGrid Delivered hits NYC September…
READ MORE »Three Misconceptions About Deliverability That Simply Aren’t True
There are still a few misconceptions about email deliverability that will effectively hurt your email reputation, rather than get you on the fast track to delivery. Here are three such misconceptions that simply aren’t true. Related PostsWebinar: Q&A with Ken and Carly Customer Success Story: Online Music Promotion Software, Haulix Achieves a 95% Delivery Rate With SendGrid The Benefits of Sending Email in the Cloud Webinar: Q&A With Elmer and Carly How to Calculate the Cost of Maintaining Your Email Infrastructure
READ MORE »Webinar: Tips and Tricks to Stay Out of the Spam Folder
Staying out of the spam folder is tougher than you might think. Over 20% of legitimate email never makes it to the inbox. Customers quickly become frustrated when they don’t receive important messages like password resets, purchase confirmations and shipping notifications. Join email experts Carly Brantz and Elmer Thomas on May 29th at 1:00 PM EDT as they break down ways to make sure your email stays out of the spam folder. This webinar will cover: Related PostsWhitelists: The Perfect is the Enemy of the Good How to Keep Your Password Reset Emails Out of the Spam Folder Make Email Delivery Simple…
READ MORE »Webinar: 7 Tips to Improve Your Sender Reputation
Email deliverability is the secret crisis facing many companies who depend on email to send important messages to their customers. Over 20% of legitimate emails, including shipping confirmations and password resets, never reach the recipient’s inbox. Managing your sender reputation is crucial to make sure your messages get delivered reliably. Join SendGrid’s deliverability experts on at 1:00 PM EDT April 24th as they break down sender reputation and offer tips on how to stay in the good graces of the ISPs. This webinar will cover: Related Posts4 Ways Relevant Email Can Increase Site Traffic and Drive Engagement Why Legitimate App Email is…
READ MORE »How to Authenticate Your Email in 5 Steps
Email authentication allows ISPs to properly identify the sender of the email so it can make smarter decisions about the delivery of your mail. Authentication has become a best practice for email senders since spammers have gotten really smart about disguising malicious email under the veil of a trusted brand. By pretending to send email from your domain, a practice known as phishing, spammers are tricking your customers into giving out their passwords, account information and other personally identifiable information for their own financial gain. In today’s world, email authentication is a “must do” for legitimate organizations in order to…
READ MORE »5 Key Practices to Avoid the Spam Folder
According to MAAWG’s Email Metrics Report released in November 11, almost 90% of the emails included in their study were considered to be abusive. Spam and other malicious emails continue to plague customers, ISPs and legitimate senders so to ensure your emails get delivered to the inbox, you have to follow a few key email best practices. Focus on your sending reputation. ISPs look at your sending behavior to make filtering decisions. If you have a good sending reputation, your emails will get delivered, but if not, your emails may end up being blocked at the gateway or labeled as…
READ MORE »Customer Success: Gowalla Teams with SendGrid to Strengthen Their Business
Gowalla is a socially curated travel guide that helps users keep up with their friends and share their favorite places. Gowalla uses email delivery notifications and friend requests to their users so these emails need to arrive in the inbox on time and as expected. However, Gowalla started to experience email delivery failures that could not be resolved by their email provider. Their email delivery rates went down and they had zero visibility into their overall email metrics. They decided they need to make a change. Related PostsVote For SendGrid In The 2013 SXSW Panel Picker eCommerce Hack Day Brings…
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