Tag Archives: email deliverability
Customer Success Story: Pinterest Shares Interests with SendGrid and Finds a Great Email Deliverability Partner
Pinterest is a virtual pinboard that lets you organize and share all the beautiful things you find on the web. Pinterest has grown tremendously in the past year growing their user base by 50% month over month. As a result of their rapid growth, Pinterest’s small team of engineers was left with the task of managing the flow of millions of email through their systems, and the deliverability challenges that accompany high volume senders. Related PostsWebinar: Q&A with Ken and Carly Customer Success Story: Extole “Likes” SendGrid’s Deliverablity Expertise and ISP Mediation Solutions Customer Success Story: Online Music Promotion…
READ MORE »Why Legitimate App Email is Mistaken For Spam
Do you ever get reports from your customers that “this email” or “that email” was never received? Chances are, your answer is an emphatic “Yes”, but rest assured – you’re not alone. In fact, the open “secret” of email communications is that nearly 20% of legitimate email is never delivered to the intended inbox. Overall, more than half of all email sent is considered to be abusive or illegitimate. So, what do these unfortunate statistics have to do with your business? Related PostsThe Benefits of Sending Email in the Cloud Webinar: Q&A With Elmer and Carly Whitelists: The Perfect is…
READ MORE »What is DMARC and Why Should You Care?
DMARC is an acronym for “Domain-based Message Authentication, Reporting & Conformance” which is a new standard that makes it easier for ISPs’ to prevent messaging abuse in the email ecosphere. With malicious email on the rise, consumers are having increasing difficulty identifying legitimate email. As a result, they unwittingly give up their personally identifiable information which exposes them to financial havoc and ultimately reduces trust in the channel and trust in the brand. Related PostsMake Email Delivery Simple and Easy Using SendGrid [Video] Webinar: Q&A With Carly and Paul Webinar: Tips and Tricks to Stay Out of the Spam Folder…
READ MORE »Webinar: 7 Tips to Improve Your Sender Reputation
Email deliverability is the secret crisis facing many companies who depend on email to send important messages to their customers. Over 20% of legitimate emails, including shipping confirmations and password resets, never reach the recipient’s inbox. Managing your sender reputation is crucial to make sure your messages get delivered reliably. Join SendGrid’s deliverability experts on at 1:00 PM EDT April 24th as they break down sender reputation and offer tips on how to stay in the good graces of the ISPs. This webinar will cover: Related Posts4 Ways Relevant Email Can Increase Site Traffic and Drive Engagement Customer Success Story: EZ Texting…
READ MORE »Why Web and Mobile Apps Rely on Transactional Email Delivery
Web and mobile applications have given rise to transactional email. Not too long ago, email marketing focused heavily on promotional email like newsletters and offers, but now transactional email has been given a boost by web and mobile applications that rely on email to deliver notifications, updates and subscriptions. That’s part of the reason why our funding has been so successful and why our customer base has grown so rapidly in the past year. Transactional email has essentially become business critical for application based businesses. It’s the driver by which they communicate with their subscribers, grow their customer base, and…
READ MORE »What is Domain Reputation and Why Should I Care?
IPs use sender reputation to decide whether (or not) they will deliver your email messages to your subscribers. This sending reputation is based on your IP address. But what if an ISP could make filtering decisions based on your domain – rather than separate IPs? That is the nature of domain reputation. Domain reputation would essentially allow you to maintain your reputation without worrying about individual IPs. That means you could change IPs, send email from different providers and add new IPs or use shared IPs without worrying about losing your good reputation in the process and in connection with…
READ MORE »Customer Success Story: Listia Trades Poor Email Delivery for Increased Engagement and Conversion
Listia is an online auction site where you sell your unwanted things and bid other people’s stuff using credits instead of real money. Listia relies on email to communicate with their users and since bidding is a real time function, it’s imperative for bid notifications, reminders and friend requests to reach their customer’s inboxes in a timely and reliable manner. However, when membership rose sharply, the 30% increase in emails being sent caused blocks at Hotmail and Yahoo! These blocks had a domino effect. Users didn’t receive important emails and filed complaints. This ultimately led to a lack of user…
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