Tag Archives: email deliverability
Four Tips To Identify and Engage Inactive Subscribers
Despite your greatest efforts to deliver the most awesomely relevant content to your subscribers, you will inevitably find that a portion of your list turns out to be less loyal than you might have imagined. This segment of your list represents your inactive subscribers. Do you know what percentage of the people you’re emailing are truly engaged with your messages? If your answer is something along the lines of “I dunno!?”, then you might be asking yourself the following questions: Related PostsWebinar: Q&A with Ken and Carly The Benefits of Sending Email in the Cloud Webinar: Q&A With Elmer…
READ MORE »Customer Success Story: EZ Texting Transforms Customer Service Team into a Powerful Marketing Tool
EZ Texting is a text messaging solution for businesses, small groups and individuals. EZ Texting sends over 75,000 marketing and transaction emails per month. Additionally, their customer service representatives and community managers send time sensitive transactional emails regarding account billing, security and more. However, they had zero visibility into how those emails were performing or if they were even reaching their customers. Related PostsCustomer Success Story: Extole “Likes” SendGrid’s Deliverablity Expertise and ISP Mediation Solutions Customer Success Story: Online Music Promotion Software, Haulix Achieves a 95% Delivery Rate With SendGrid 3 Mobile Trends That Will Affect the Future of…
READ MORE »5 Key Practices to Avoid the Spam Folder
According to MAAWG’s Email Metrics Report released in November 11, almost 90% of the emails included in their study were considered to be abusive. Spam and other malicious emails continue to plague customers, ISPs and legitimate senders so to ensure your emails get delivered to the inbox, you have to follow a few key email best practices. Focus on your sending reputation. ISPs look at your sending behavior to make filtering decisions. If you have a good sending reputation, your emails will get delivered, but if not, your emails may end up being blocked at the gateway or labeled as…
READ MORE »Customer Success Story: Glö Invites SendGrid to Become its Partner in Email Deliverability Management
Glö helps couples streamline their wedding planning by providing elegant paperless wedding invitations, save the dates and coordinating wedding websites with sophisticated RSVP technology. Glö sends over 18,000 emails each month, but about 30% of their email was routinely being undelivered by the ISPs resulting in numerous customer service calls and complaints from their users. While they tried to solve the delivery failures internally, they neither had the time nor the expertise to properly diagnose and fix their email deliverability issues. They needed a way to ensure that every paperless invite their customers sent to their guest lists got…
READ MORE »Why is Transactional Email So Engaging?
Transactional email open rates can be three times higher than commercial email. Why? It’s because your customers are expecting them – even welcoming them – because they took a certain action in which they expect to receive a communication from you. They may have placed an order, signed up for your service, submitted a friend request, or asked to be notified of certain events. As a result, they are more apt to open your email. A report from Borrell Associates, Inc. and Merkle revealed that 64% of consumers consider transactional emails to be the most valuable messages in their inbox.…
READ MORE »Customer Success Story: NudgeMail Reminders Always Arrive with SendGrid Infrastructure
NudgeMail is an email based reminder service and task management system. Due to the nature of the service, Nudgemail users expect these email reminders to arrive immediately and without delay. However, these demands required an infrastructure that was scalable to their growth and that required little internal management from their staff. Related PostsSendGrid Delivered hits NYC September 12 Become an Inbox Insider with SendGrid Delivered eCommerce Hack Day Brings New Challenge To Developers Parse API: Oh, What You Can Do! The Seven SendGrid APIs – A Quick List
READ MORE »Why Are My Transactional Emails Ending Up in the Spam Folder?
Spam is any email that is not wanted or requested by the recipient. While the majority of spam comes from an unknown sender, oftentimes legitimate email is categorized by spam either by the recipient or by the ISP delivering emails to customer inboxes. So why does this happen? Recipients who label your email as spam do so by clicking the “This is Spam” button in their email client. This notifies the ISP that this is unwanted mail. Each ISP has different thresholds or limits for the amount of acceptable complaints a sender can have for each email deployment. If…
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