Tag Archives: email marketing
Pick Up the Money on the Table with Transactional Email
People are always complaining about overflowing inboxes and excessive email but there are some messages everyone is happy (or relieved) to receive: purchase confirmations, shipping notifications, friend requests and other transactional emails. These messages are expected and anticipated and enjoy extremely high open and click rates. There is no bigger opportunity to increase email program revenue than by monetizing your transactional mail stream. If you’re looking for ways to drive purchases or engagement with transactional emails, you’re literally leaving money on the table. Related PostsCustomer Success Story: Extole “Likes” SendGrid’s Deliverablity Expertise and ISP Mediation Solutions Customer Success Story: Online…
READ MORE »Webinar: How to Get The Most Out Of Transactional Emails
It wasn’t that long ago that email marketing was synonymous with promotional email blasts directed at large lists of prospective customers. With the rise of web and mobile applications, transactional email has become a necessary communication channel for businesses. Whether it be up-selling existing customers or establishing a reputation of reliability, many companies are only scratching the surface on transactional email’s potential. Join email experts Tim Falls and Danny Randa on June 26th at 1:00 PM EDT as they discuss the landscape of transactional email and how to make the most of it. This webinar will cover: Related PostsCustomer Success Story: Free Logo Services’…
READ MORE »How Social Media and Email Can Co-Exist for Maximum Impact
Despite all the rhetoric about email replacing social media, the two channels actually have a lot in common. In fact, social media can’t survive without email and email is gaining new life because of the growth of social media. The goal is to use each of these channels to compliment, not compete, with the other so you can maximize the effectiveness of your entire program. Related PostsMake Email Delivery Simple and Easy Using SendGrid [Video] Customer Success Story: Pinterest Shares Interests with SendGrid and Finds a Great Email Deliverability Partner Why Web and Mobile Apps Rely on Transactional Email Delivery…
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