Tag Archives: HTML email
Why Are My Transactional Emails Ending Up in the Spam Folder?
Spam is any email that is not wanted or requested by the recipient. While the majority of spam comes from an unknown sender, oftentimes legitimate email is categorized by spam either by the recipient or by the ISP delivering emails to customer inboxes. So why does this happen? Recipients who label your email as spam do so by clicking the “This is Spam” button in their email client. This notifies the ISP that this is unwanted mail. Each ISP has different thresholds or limits for the amount of acceptable complaints a sender can have for each email deployment. If…
READ MORE »Plain Text Emails: Yes Design Still Matters
Despite the prevalence of HTML email, plain text emails are still viable tools for soliciting a response from your subscribers. Plain text emails appear in place of HTML emails in certain email clients and are often used in transactional email and on mobile devices. But just because it is plain text doesn’t mean it doesn’t need to be designed. In fact, the lack of the design options with a format that is inherently hard to read will challenge you to be more creative with your copy and delivery. Here are few tips on how to design and thereby…
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