Tag Archives: IP addresses
How to Warm up an IP
Updated and republished from 1/13/2011. For more information on warming up IP’s and setting up your email infrastructure, download SendGrid’s Ultimate Email Infrastructure Guide for free. The New Hotness (err…Warmness) – What, Why, and How of the IP Warm-up Process Whether you are new to the email game or an accomplished vet, you have probably run across the idea of warming up an IP (Internet Protocol) address to improve delivery performance. Since we often find ourselves explaining the ins and outs of the IP warm-up process to current and prospective customers, we figured we would write a post to explain…
READ MORE »How to Authenticate Your Email in 5 Steps
Email authentication allows ISPs to properly identify the sender of the email so it can make smarter decisions about the delivery of your mail. Authentication has become a best practice for email senders since spammers have gotten really smart about disguising malicious email under the veil of a trusted brand. By pretending to send email from your domain, a practice known as phishing, spammers are tricking your customers into giving out their passwords, account information and other personally identifiable information for their own financial gain. In today’s world, email authentication is a “must do” for legitimate organizations in order to…
READ MORE »Customer Success: Gowalla Teams with SendGrid to Strengthen Their Business
Gowalla is a socially curated travel guide that helps users keep up with their friends and share their favorite places. Gowalla uses email delivery notifications and friend requests to their users so these emails need to arrive in the inbox on time and as expected. However, Gowalla started to experience email delivery failures that could not be resolved by their email provider. Their email delivery rates went down and they had zero visibility into their overall email metrics. They decided they need to make a change. Related PostsSendGrid Delivered hits NYC September 12 Customer Success Story: Award Winning Digital Agency,…
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