Tag Archives: permanent failure

How to Handle Email Bounces

Posted on February 1, 2012 by Tim Falls• 2020(0 Comments)How+to+Handle+Email+Bounces2012-02-01+17%3A43%3A07Tim+Falls

What’s the best way to handle email bounces? Below are three best practices to employ when dealing with invalid email addresses. But first, let’s establish a basic understanding of the two types of bounces that you’ll find in your email stats dashboard. Soft vs. Hard Bounce A soft bounce is a temporary failure that happens when an email smtp server rejects an incoming message. This could be caused by a full mailbox or connection error. A soft bounce simply means that you can try to send your message again later when the condition has resolved. A hard bounce is a …