Tag Archives: promotional

Use Your Transactional Messages to Market Your App

Posted on February 16, 2012 by Carly Brantz• 2081(2 Comments)2012-02-16+17%3A59%3A44Carly+Brantz

Transactional messages yield the highest open rates of all email. Why? It’s because your subscribers expect to receive them in the form of notices, confirmations and receipts. Smart senders can maximize this opportunity to incorporate relevant marketing messages into their transactional messages to deepen the relationship with their customers. According to Experian’s Transactional Email Report, transactional email yields and average revenue per email that is two to five times greater than bulk email. They also have exceptionally high click through and open rates as subscribers tend to open them repeatedly. As a result, there is a prime opportunity to interact …

5 Tips to Ensure Your Transactional Email Gets Delivered

Posted on November 14, 2011 by Carly Brantz• 1834(1 Comment)2011-11-14+19%3A30%3A25Carly+Brantz

When people think of email they often focus on marketing and promotional messages with special offers to encourage future purchases or inspire customer loyalty. But thousands of businesses also rely on email to automatically communicate information related to transactions or transactional email. This includes: – Welcome messages – Account verifications, updates, statements and notices – Password delivery – Order confirmations, invoices, receipts and renewals – Shipping notifications – Email alerts and updates – Reminders and cancellations – Product updates and instructions To take full advantage of transactional email, you need to have a strong messaging strategy along with sound processes …