Tag Archives: sender reputation
Whitelists: The Perfect is the Enemy of the Good
Whitelists are the silver bullet and white elephant of email delivery. It sounds so easy, just get on that list and then you’re set. No more concerns about spam filters, blocking, bulking, junk folders and all the rest. The challenge for most email senders is two-fold: 1. It’s really, really hard to qualify for a whitelist and some of the most prominent and effective senders never make it 2. Once you’re on the list, you’ve got to be incredibly vigilant to keep your IPs in good standing Related PostsWebinar: Q&A with Ken and Carly Introducing the SendGrid Guide to Email…
READ MORE »2012 Threat Report Puts Transactional Email on High Alert
The Websense 2012 Threat Report issued by Websense releases an annual report that looks at trends in web, email, data and mobile security. The 2012 report revealed some interesting findings that developers should be wary of as they build and secure their applications. At the forefront of this report is transactional email. A somewhat obvious yet chilling stat is that 92% of email spam contains a URL. Given that most transactional email contains a link to a web page, this is a high risk category that needs to be carefully monitored at its source. Related PostsSendGrid Delivered hits NYC September…
READ MORE »4 Ways Relevant Email Can Increase Site Traffic and Drive Engagement
Everyone knows that email is fantastic for quickly pushing messages out to customers and members but it can also be a powerful way to increase website traffic. This is especially true in the era of social networks when an email alert is often the trigger that drives a member to interact with the social site. How can you use email to increase your site traffic and drive more engagement? How can you leverage all your SEO efforts to enhance your email program and get these two efforts working in harmony? Related PostsCustomer Success Story: Online Music Promotion Software, Haulix Achieves…
READ MORE »Webinar: Q&A With Carly and Paul
SendGrid’s email experts Carly Brantz and Paul Kincaid-Smith hosted a webinar last week offering tips on how to improve your sender reputation. We received so many great questions that we weren’t able to get to them all. Carly and Paul wanted to continue the conversation on the SendGrid blog and address some questions they didn’t have time to answer last week. If you missed the webinar, you can access a recording here. How do outlook users complain that a message is spam? PKS: They complain through the junk email reporting tool plugin that works to improve the Microsoft Outlook spam filter. They…
READ MORE »Why Legitimate App Email is Mistaken For Spam
Do you ever get reports from your customers that “this email” or “that email” was never received? Chances are, your answer is an emphatic “Yes”, but rest assured – you’re not alone. In fact, the open “secret” of email communications is that nearly 20% of legitimate email is never delivered to the intended inbox. Overall, more than half of all email sent is considered to be abusive or illegitimate. So, what do these unfortunate statistics have to do with your business? Related PostsMake Email Delivery Simple and Easy Using SendGrid [Video] Customer Success Story: Pinterest Shares Interests with SendGrid and…
READ MORE »Webinar: 7 Tips to Improve Your Sender Reputation
Email deliverability is the secret crisis facing many companies who depend on email to send important messages to their customers. Over 20% of legitimate emails, including shipping confirmations and password resets, never reach the recipient’s inbox. Managing your sender reputation is crucial to make sure your messages get delivered reliably. Join SendGrid’s deliverability experts on at 1:00 PM EDT April 24th as they break down sender reputation and offer tips on how to stay in the good graces of the ISPs. This webinar will cover: Related PostsCustomer Success Story: EZ Texting Transforms Customer Service Team into a Powerful Marketing Tool 5 Key…
READ MORE »What is Domain Reputation and Why Should I Care?
IPs use sender reputation to decide whether (or not) they will deliver your email messages to your subscribers. This sending reputation is based on your IP address. But what if an ISP could make filtering decisions based on your domain – rather than separate IPs? That is the nature of domain reputation. Domain reputation would essentially allow you to maintain your reputation without worrying about individual IPs. That means you could change IPs, send email from different providers and add new IPs or use shared IPs without worrying about losing your good reputation in the process and in connection with…
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