Tag Archives: spam filters

Five Design Tips for Optimal Email Deliverability

Posted on January 12, 2012 by Tim Falls• 1941(0 Comments)2012-01-12+14%3A05%3A02Tim+Falls

Design has become increasingly important in creating an enjoyable, and even acceptable, experience for today’s average web user. This trend is not going away. On the contrary, as users become more savvy and accustomed to friendly design, the bar for quality design will continue to rise. However, good design does not necessarily mean fancy graphics and never-before-seen user interactivity, such as that which we find in the always innovative Google Doodles. Design often hinges more so on simplicity and functionality, as is the case with HTML emails. The importance of email design is two-fold: first, design plays a big part in …

5 Tips to Ensure Your Transactional Email Gets Delivered

Posted on November 14, 2011 by Carly Brantz• 1834(1 Comment)2011-11-14+19%3A30%3A25Carly+Brantz

When people think of email they often focus on marketing and promotional messages with special offers to encourage future purchases or inspire customer loyalty. But thousands of businesses also rely on email to automatically communicate information related to transactions or transactional email. This includes: – Welcome messages – Account verifications, updates, statements and notices – Password delivery – Order confirmations, invoices, receipts and renewals – Shipping notifications – Email alerts and updates – Reminders and cancellations – Product updates and instructions To take full advantage of transactional email, you need to have a strong messaging strategy along with sound processes …