Tag Archives: transactional email
Customer Success Story: Pinterest Shares Interests with SendGrid and Finds a Great Email Deliverability Partner
Pinterest is a virtual pinboard that lets you organize and share all the beautiful things you find on the web. Pinterest has grown tremendously in the past year growing their user base by 50% month over month. As a result of their rapid growth, Pinterest’s small team of engineers was left with the task of managing the flow of millions of email through their systems, and the deliverability challenges that accompany high volume senders. Related PostsWebinar: Q&A with Ken and Carly Customer Success Story: Extole “Likes” SendGrid’s Deliverablity Expertise and ISP Mediation Solutions Customer Success Story: Online Music Promotion…
READ MORE »Why Web and Mobile Apps Rely on Transactional Email Delivery
Web and mobile applications have given rise to transactional email. Not too long ago, email marketing focused heavily on promotional email like newsletters and offers, but now transactional email has been given a boost by web and mobile applications that rely on email to deliver notifications, updates and subscriptions. That’s part of the reason why our funding has been so successful and why our customer base has grown so rapidly in the past year. Transactional email has essentially become business critical for application based businesses. It’s the driver by which they communicate with their subscribers, grow their customer base, and…
READ MORE »What is Domain Reputation and Why Should I Care?
IPs use sender reputation to decide whether (or not) they will deliver your email messages to your subscribers. This sending reputation is based on your IP address. But what if an ISP could make filtering decisions based on your domain – rather than separate IPs? That is the nature of domain reputation. Domain reputation would essentially allow you to maintain your reputation without worrying about individual IPs. That means you could change IPs, send email from different providers and add new IPs or use shared IPs without worrying about losing your good reputation in the process and in connection with…
READ MORE »Customer Success Story: Listia Trades Poor Email Delivery for Increased Engagement and Conversion
Listia is an online auction site where you sell your unwanted things and bid other people’s stuff using credits instead of real money. Listia relies on email to communicate with their users and since bidding is a real time function, it’s imperative for bid notifications, reminders and friend requests to reach their customer’s inboxes in a timely and reliable manner. However, when membership rose sharply, the 30% increase in emails being sent caused blocks at Hotmail and Yahoo! These blocks had a domino effect. Users didn’t receive important emails and filed complaints. This ultimately led to a lack of user…
READ MORE »Customer Success Story: EZ Texting Transforms Customer Service Team into a Powerful Marketing Tool
EZ Texting is a text messaging solution for businesses, small groups and individuals. EZ Texting sends over 75,000 marketing and transaction emails per month. Additionally, their customer service representatives and community managers send time sensitive transactional emails regarding account billing, security and more. However, they had zero visibility into how those emails were performing or if they were even reaching their customers. Related PostsCustomer Success Story: Online Business Intelligence Platform, Cyfe Saves Money by Choosing SendGrid Instead of Building Their Own Solution How Social Media and Email Can Co-Exist for Maximum Impact 4 Ways Relevant Email Can Increase Site…
READ MORE »Customer Success Story: Glö Invites SendGrid to Become its Partner in Email Deliverability Management
Glö helps couples streamline their wedding planning by providing elegant paperless wedding invitations, save the dates and coordinating wedding websites with sophisticated RSVP technology. Glö sends over 18,000 emails each month, but about 30% of their email was routinely being undelivered by the ISPs resulting in numerous customer service calls and complaints from their users. While they tried to solve the delivery failures internally, they neither had the time nor the expertise to properly diagnose and fix their email deliverability issues. They needed a way to ensure that every paperless invite their customers sent to their guest lists got…
READ MORE »Why is Transactional Email So Engaging?
Transactional email open rates can be three times higher than commercial email. Why? It’s because your customers are expecting them – even welcoming them – because they took a certain action in which they expect to receive a communication from you. They may have placed an order, signed up for your service, submitted a friend request, or asked to be notified of certain events. As a result, they are more apt to open your email. A report from Borrell Associates, Inc. and Merkle revealed that 64% of consumers consider transactional emails to be the most valuable messages in their inbox.…
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